Modern content strategist building on foundational principles
- 18+ years of experience in content strategy, leadership, and digital innovation.
- Proven track record in crossplatform storytelling, event management and marketing, and team development.
Christine Kapperman
Content Strategist | Community Builder | Digital Leader
Content Strategist and Manager
Sets data-driven and aspirational strategies, inspires teams and achieves results.
Strategic vision: Developed content strategies online, on the air, in print and in person.
Proven results: Led a team of creators to grow personal pageview goals by 400%, achieving 500,000+ local pageviews monthly per creator.
Innovative solutions: Implemented newsletter strategies that drove readership with open rates as high as 80% and grew revenue almost immediately.
Content strategy mastery: Crafted SEO-driven content pillars and cluster pages, securing top search rankings and driving sustained organic traffic growth.
Editorial and Publishing Leader
Transforms ideas into action to grow audiences.
Editorial leadership: Directed award-winning publication transformations at a daily newspaper.
Publishing expertise: Spearheaded the digital transformation of legacy print and radio brands, blending traditional and digital platforms to expand audiences.
Content innovation: Launched newsletters with open rates exceeding 55%, driving consistent audience growth.
Content Coach, Mentor and Team Leader
Inspires creativity and open communication.
Empowering teams: Led a team to meet and exceed personal pageview goals, fostering individual growth and collective success.
Mentorship in action: Provided team and one-on-one coaching to team members to grow their skillsets in writing, editing, SEO, analytics, and content strategy.
Leadership through change: Navigated teams through organizational transitions and ownership changes while focusing on maintaining healthy teams and service to audiences.
Research and Insights
Turns data into decisions.
Market research expertise: Directed annual natural retail market sizing research, presenting findings to industry leaders to shape business strategies.
Audience analysis: Conducted in-depth audience analysis to refine strategies, optimize content, grow engagement and increase retention.
Readership insights: Led readership studies and product transformations based on results.
Tech Geek
Loves new platforms and innovative tools but bridges the gap between technology and user-focused solutions.
Innovative advancement: Implemented cloud tools and technologies to streamline content production and enhance audience engagement.
CMS mastery: Led seamless migrations for enterprise CMS platforms, training teams and optimizing workflows for efficiency.
Data visualization: Built advanced dashboards in Looker Studio and Google Analytics, translating complex metrics into actionable insights.
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What Christine Kapperman’s co-workers say.
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