Modern content strategist building on foundational principles

  • 18+ years of experience in content strategy, leadership, and digital innovation.
  • Proven track record in crossplatform storytelling, event management and marketing, and team development.

Christine Kapperman

Content Strategist | Community Builder | Digital Leader

Content Strategist and Manager

Sets data-driven and aspirational strategies, inspires teams and achieves results.

Strategic vision: Developed content strategies online, on the air, in print and in person.  

Proven results: Led a team of creators to grow personal pageview goals by 400%, achieving 500,000+ local pageviews monthly per creator. 

Innovative solutions: Implemented newsletter strategies that drove readership with open rates as high as 80% and grew revenue almost immediately.  

Content strategy mastery: Crafted SEO-driven content pillars and cluster pages, securing top search rankings and driving sustained organic traffic growth. 

Editorial and Publishing Leader

Transforms ideas into action to grow audiences 

Editorial leadership: Directed award-winning publication transformations at a daily newspaper.  

Publishing expertise: Spearheaded the digital transformation of legacy print and radio brands, blending traditional and digital platforms to expand audiences. 

Content innovation: Launched newsletters with open rates exceeding 55%, driving consistent audience growth. 

christine kapperman nfm brainstorming

Content Coach, Mentor and Team Leader

Inspires creativity and open communication. 

Empowering teams: Led a team to meet and exceed personal pageview goals, fostering individual growth and collective success. 

Mentorship in action: Provided team and one-on-one coaching to team members to grow their skillsets in writing, editing, SEO, analytics, and content strategy. 

Leadership through change: Navigated teams through organizational transitions and ownership changes while focusing on maintaining healthy teams and service to audiences. 

Research and Insights

Turns data into decisions. 

Market research expertise: Directed annual natural retail market sizing research, presenting findings to industry leaders to shape business strategies. 

Audience analysis: Conducted in-depth audience analysis to refine strategies, optimize content, grow engagement and increase retention. 

Readership insights: Led readership studies and product transformations based on results. 

Tech Geek

Loves new platforms and innovative tools  but bridges the gap between technology and user-focused solutions.

Innovative advancement: Implemented cloud tools and technologies to streamline content production and enhance audience engagement. 

CMS mastery: Led seamless migrations for enterprise CMS platforms, training teams and optimizing workflows for efficiency. 

Data visualization: Built advanced dashboards in Looker Studio and Google Analytics, translating complex metrics into actionable insights. 

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